Search Engine Optimalizaton or SEO is the concept how to force the search engines to show your website on the prominent positions in SERP (Search Engine Result Page). The prominent position in the SERP reached through the SEO is much more trustworthy than the paid position through Pay-Per-Click. However, it takes much longer to reach such a position.
Why SEO is more favorable than the PPC?
SEO is a continuous work with how Google or another search engine sees your site. Google`s aim is to provide searcher with the most relevant results, thus meeting the “customer” needs. If you enter a keyword into a search engine the page is optimized for, SEO ensures that Google will view your site as relevant and offer it in the SERP.
Unless you optimize your website for search engines, you get an interesting position in organic search results, i.e. those search engine finds, regardless of whether you pay or not. Experts argue such a position is more valuable than paid one (which you reach via Pay-Per-Click). Organic search is the result of the relevance of the site for the search term. The searcher understands it was not necessary to pay to the search engine to prefer the website.
- keyword analysis
- strategy definition
- on-page optimization / source code and page content processing
- off-page optimization / activities to enhance the position in the online environment
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In case you run the PPC campaign simultaneously, the results may vary (it is hard to tell what visit came through which channel). When using this calculator, please work with visitors number who didn`t come through the PPC.